Selected Work

Case studies, on the record.

A closer look at two recent engagements — strategy, development and campaign direction from inside the ProtokolStudio lab.

01Product Strategy & Campaign Concept

Irritated. Strategy & Campaign.

Product DevelopmentBrand StrategyCampaign Direction

A clinical sister-product roadmap built around Irritated.'s hero barrier repair serum — introducing UNBOTHERED and SETTLED to complete the sensitive skin routine and lift AOV by 144%.

02Campaign Concept · Speculative

Drunk Elephant × Fenty Beauty — Drunk on Skin.

Campaign ConceptCreative DirectionProduct Development

A full campaign concept for a fictional Drunk Elephant × Fenty Beauty collab tinted serum — product development, packaging direction, campaign photography and brand world building.