The Method
Lab to launch in three phases.
A clinical, repeatable system for building beauty brands that don't just sell — they get studied.
01
Science & Sourcing
Vetted formulas. Logistics handled.
Every formula passes a clinical sniff test before it ever touches your label. We negotiate high-volume PLR, vet manufacturers across three continents, and engineer logistics so margin stays in your pocket — not the freight forwarder's.
Deliverables
- —Formula benchmarking & dupe analysis
- —Lab + manufacturer shortlist with COAs
- —MOQ negotiation & sample sourcing
- —End-to-end logistics + 3PL setup
02
Identity & Design
Packaging that stops the scroll.
In-house art direction translates the formula into a brand world. Type, palette, packaging architecture, photography style, the unboxing — all engineered for shelf presence and screenshot virality.
Deliverables
- —Brand strategy & verbal identity
- —Packaging design + dieline production
- —Editorial photography direction
- —Web design & e-commerce build
03
Scale & Content
Intentional virality, not luck.
We don't post and pray. Hooks are reverse-engineered from data, content calendars are built around launch architecture, and creator partnerships are matched to brand DNA — not vanity metrics.
Deliverables
- —Viral hook framework + scripts
- —Creator + UGC partnership strategy
- —Paid social architecture
- —Monthly content production